E-Tricks - Blogs

Some Blog Hosting Software/Sites:

Most content management systems as well as webhosting sites have blog options.

Also, technorati.com is great for everything blogs, including tracking your ranking, etc.

If you are blogging about what you are doing in Native media, you might want to consider registering at nativetelecom.org and blogging there, where you would have a built in audience.

Some Tips on Blogs:

Have a reason for your blog - Very few blogs, except for a talented few and well-established columnists have had success blogs when writing just their thoughts on everything. And even then it usually has a theme.
Be consistent - Post your posts around the same time/day, so that you can become part of people's routines.
Link and read - Most successful bloggers follow other bloggers and post comments on their posts. Most blogging software/sites give you a place to put those bloggers that you follow/like.
Feed your posts - Most blogging software/sites do this automatically. It allows others to populate their site.
Add more than just text to your post