On-Air Offer

[11] On-air offers for program related goods and services time limit: 10-15 seconds.

An On-air Offer is a video and audio element offering goods related to your program for purchase, such as CDs of your soundtrack or DVD copies of your program.

a) If you choose to include an On-air Offer you will need to have a fulfillment house in place to fulfill potential orders.

b) You will also need to fill out a PBS On-air Offer Clearance form and submit it to your Production Liaison who will review it before submitting to PBS for final approval.

c) Submission of the PBS On-air Offer Clearance form should be at least 10 weeks before your broadcast date.

d) Visual requirements:

-- Your On-air Offer should be a picture of the merchandise you are offering for purchase, contact information as to how to order this merchandise (a toll free phone number). NO website or email address can be dislayed. It should also be placed over a dynamic background.

e) Audio requirements:

-- You will be required to use a voice over and you can choose to have underlying music as well.

Standard Placement: the standard placement of the On-air Offer is where it appears after your Closing Underwriter Pod. It is the last element of packaging.

Split screen placement**: There is another option for displaying an On-air Offer, which is to display it after your webtag during a split screen with your end credits. In this placement your end credits will appear on one side of the screen while the text of the webtag appears on the other followed by your On-air Offer.

**Only in this instance (using a split screen with your End Credits including your Webtag AND On-air Offer) are you given an additional 15 seconds for your End Credits. This does NOT apply to 30 minute programs, only 60 and 90 minute programs.