Producer Handbook: Credits and Packaging

CREDITS AND PACKAGING

Both credits and packaging are necessary and crucial elements of your program; they are an extension of the program. These elements must flow smoothly from one to another, and mirror the aesthetics and production value of your program content. Credits and packaging refers to the following elements:

Program Tease, Opening Underwriter Credits, Program Title, Front Credits, Production End Credits, Website Announcement, Closing Underwriter Credits, On-Air Offer.

A high attention to detail must go into constructing your credits and packaging. At a certain point in your post-production process you will be required to submit these elements (please refer to Exhibit D: Payment and Production Deliverables Schedule within your Production Agreement for more details), which must be reviewed and approved by your Production Liaison, who can help answer questions. Finalizing credits and packaging is an ongoing process of submitting drafts, reviewing and refining to prepare your credits and packaging elements for final approval by PBS or other PTV entities.

Below are descriptions of each element based on the standard crediting and packaging scenario (when you reach your on-line session before knowing where your program will be broadcast). As you read through this chapter please refer to the Credits & Packaging Worksheet Sample below to see where each element will appear in your final broadcast program. Throughout the worksheet you’ll see red numbers in brackets that correspond to a numbered section below.

Credits And Packaging Worksheet-Sample (PDF)

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