Producer Handbook: Visual Rights

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Visual Arts Rights
Pictorial, Graphic, and Sculptural Works (Visual Arts)
This category includes any copyrighted photographs, graphics, art reproductions and works of art. As with other acquisitions, care must be taken to identify the copyright holder of the work used, which is not necessarily the publisher of the source of the visual. While the publisher may be of help in finding the copyright holder, they are not usually the copyright holder. In the case of art reproductions, there are two layers of copyrights — the reproduction and the underlying original work. Both must be cleared.

Don’t confuse the supplier of the visual work with the copyright holder. You may obtain photos from a museum, historical society or archival source, but the institution does not necessarily hold the copyright and is not necessarily the holder’s representative. Finally, don’t assume that clearing broadcast rights for a photo, graphic, art reproduction or other work of art allows for use of that image in promoting your show. Negotiate broadcast and promotional rights together thus saving time and money.