Website Announcement

[8] Website Announcement Time limit: 10-15 seconds

A website announcement, or webtag, is a visual and auditory element that guides viewers to a website.  The deciding factor on which webtag you’ll be using will depend on where your program will be broadcast.

a) A Webtag is required for all funded programs. If your broadcast venue is not secured by the time you online your program, you will need to use the default Webtag.

Standard Placement: the placement of the Webtag in the sample credits at the end of this chapter is the standard placement, where it appears after program content and before your End Credits.

Split Screen Placement: There is another option for displaying a Webtag other than the standard placement, which is to use a horizontal or vertical split screen with your End Credits. Using the Split Screen placement your End Credits will appear on one side of the screen while the text of the Webtag appears on the other. The text and voiceover (please read on for the voice over requirement) for the Webtag should come in after 17 seconds into your End Credits. This is necessary because local stations often make their “next on” announcements during the first 17 seconds of a program’s End Credits.

b) In both standard and split screen placement the following requirements apply:

1) The text on screen should simply read: "napt.org". The text should be clearly and prominently placed on screen.

2) The background should be dynamic moving images