GetResponse is an email and marketing automation service that helps businesses promote their products without needing employees with a technology background. Starting at only $15 a month, GetResponse provides a number of flexible plans – as well as a free 30 day trial and a number of additional features. Following evaluates the free trial, which allows you to have as much as 1000 contacts.
Price and Features
Using as a ballpark estimate 2500 contacts for a small business, the GetResponse price is fairly reasonable at only $25 per month. This price appears even better when you take into account that – unlike many other email marketing services – GetResponse doesn’t currently impose limits on sending emails.
GetResponse has a range of email plans, with the least expensive being the $15 per month option that allows for as many as 1000 subscribers. At the other end of the scale is the $450 per month plan that can handle 100,000 contacts. Each of the plans offered is available as month-to-month payments. However, if you prepay for two years upfront, you will be given a 30% discount.
The most popular plan the company offers is its Pro plan, which begins at $49 a month or 5000 subscribers. You also get unlimited webinars, advanced marketing automation and unlimited landing pages. In addition, nonprofit and specialized enterprise plans are also available. You cannot get a refund for a canceled account, so starting on a month-to-month basis might be best until you’re certain you like this service.
GetResponse has also added on salesforce integration for its CRM, as well is the capability of running webinars for lead collection. GetResponse accounts now support multiple users if you need separate logins for your employees and freelancers or if you’re doing email marketing for more than one client. The first five of these are $20 a month, with a charge of five dollars more for each additional user.
Greetings Subscriber Lists
This company offers you a number of ways to build your subscriber list. If you have only a few contacts, you can simply type in or copy and paste the addresses. With a larger list, you can import several different file types or you can choose to connect with third-party service like Google or Salesforce. This is something GetResponse’s competitors can’t all do.
As an example, you might add Google contacts to your account using a CVS file. Once the file is uploaded, it may be necessary to map the fields to match up with the ones in GetResponse. This may require creating custom fields in GetResponse. After you’ve added your subscribers, you can segment using various criteria such as open rate or location. GetResponse’s newly introduced Marketing Automation campaign function allows you to target individuals based on things like their location and opens and clicks.
GetResponse provides a tool that allows you to build forms you can embed at your website to encourage visitors to sign up for newsletters. You can also create feedback forms, order forms, sign-up forms for events and so on. Paste that also lets you create surveys and landing pages. You can even publish the newsletter you created on twitter and Facebook.
This company provides two tools to help you in creating your campaigns. The first is its Email Creator Tool, which includes an HTML tool and templates. The HTML feature is useful if you would like to provide your own code. With the Email Creator Tool, you can choose from hundreds of templates or you can start entirely from scratch.
Note that some of these templates are a bit dated looking and old-fashioned as compared with the cleaner designs you’ll see with some of GetResponse’s competitors. Once you preview the newsletter, you will know how it looks on a desktop, mobile devices and in any number of browsers. You’ll also get a spam score that alerts you if you have accidentally used words or terms that email programs might flag as spam.
At this point, the newsletter can be sent out immediately, scheduled for a later release or sent out to recipients according to their local time zone. Get response also provides a Perfect Timing function that chooses the best time of the day for sending email to your subscribers and delivers it at that time. According to the company, this can increase over rates by 23% and click rates by 20%.
When you reach the point you’re fully satisfied with the campaign, you can manually add subscribers, send it out to all subscribers or use specific saved searches. The method of saving searches isn’t really obvious, and this process was only clarified by consulting the help section. It turns out that on the left-hand side of the screen showing the results, there’s an action bottom with one of the options being “Save Search.”
Other options available to you include copy, move to a campaign, add a custom field, tag and export. At this juncture, you can tag your subscribers or use the information to target your contacts when sending a campaign. This can also be done by using one of the saved searches to send out a newsletter. At this point, you can choose whether to send it immediately, based on a schedule or by using the Perfect Timing option. After you click send, you’ll get a 62 seconds countdown clock that allows you to cancel the send order at any point before it hits zero.
Tracking the Campaign
What are the best features of this product is that it allows you to review all of your campaigns at once on a single page. This page displays top-level data, including the number of contacts that received an email and how many of them opened it. Paste that also provides a basic tracking tool that includes integration with Google analytics. Unfortunately, this tool does not provide a refresh button, which means that after you have opened an email it will be necessary to refresh your browser to update the report.
Usually, this report updates relatively quickly – a matter of minutes – after you open or click on an email. The reports can also be sent straight to your inbox, which is a tremendous convenience. It is relatively easy to locate contact details, the history of any campaigns these contacts received and whether the emails were clicked on and opened. This is a very useful option, in that it allows you to better target any future emails at particular customers and customer segments.
The marketing automation feature in GetResponse is one of the best available on the market. The automation workflows are comprised of three specific elements: Actions, Conditions and Filters. You begin process by simply dragging and dropping a specific condition on the workflow page. These conditions can be things like “joined a list” or received an email.” The next step is to drag and drop in the action you want taken in response to the stated condition.
Such actions can include which list to add a contact to and which message to send to which contact. Thanks to this workflow environment, you will be able to link conditions and actions in a way that will take the recipients to different workflow stages, dependent on how rapidly they finish the preset workflow objectives.
GetResponse offers you an array of effective workflow features placing highly effective and responsive interactive email marketing in your hands. For instance, you have the ability to pump your contacts from one workflow to the next. You can use the drag-and-drop feature to move tags into a workflow so as to label any contacts that have dropped off or have navigated through different stages of the workflow.
This means you can move contact files for those who have gone through a nurturing campaign on to lists for your more familiar contacts. You also have the ability to tag some individuals as unresponsive when they have not moved along the nurturing program as quickly as you might have preferred. The criteria used for determining if someone is unresponsive is your choice, since paste that allows you to set up such criteria – such as waiting a certain period of time – before tagging a recipient as unresponsive.
The filter options GetResponse provides allow you to designate certain blocks of your contacts to experience alternate paths in the workflow depending on when they entered your list. For instance, when you run a promotion that rewards a certain number of first subscribers, this means that those who first submit their subscription form will be taken along a different workflow path than those who come afterward. You can make this workflow as layered and complex as you wish.
There are some small problems with GetResponse though. For example, while this product doesn’t limit how many conditions and actions you can add, it does limit you to only six filters per condition. This is rather limited when compared to competing products. In addition to this, this product doesn’t allow you to create messages within the workflow, which means you’ll be forced to save email messages prior to going to the workflow for adding a message to the chain. This is both inconvenient and time-consuming. Hopefully, this is something GetResponse will change in the future.
Also, GetResponse oddly doesn’t offer its clients workflow templates. This is a significant problem, particularly for those who are new to this process. It would also be useful for those marketers who don’t want to have to waste time reinventing the wheel. The also true that pace that doesn’t provide any form of automation for social media, A/B testing or a search for marketing research. Finally, it doesn’t work with Android or iOS apps, which means you’ll have to stick to a desktop system.